Evaluation Question 5

Evaluation Question 4

In this video clip I have answered evaluation question 4 which is, Who would be the audience for your media product?

Evaluation Question 3

What kind of media institute might distribute your media product and why?

First of all what a production company does is that it helps to create a film by providing a budget which would help the film get their technology that they need to make the film and to also get in a list actors if they are a mainstream production company. A production company is also responsible for how they distribute and market their media product.

The idea of a distributor is to send your film out, so lots of different audiences can see it in various places. The production company that would distribute our film would be Film 4 Productions because as we are a small independent British company we would like them to distribute our film because they are known for backing films that have been made in the United Kingdom. The funding for our film would come from the British Film Institute because they use National Lottery funds to help and support small independent British filmmakers like us. The company that would distribute our film would be Vertigo Films because they are a small independent film distribution company and we are an independent British film. They would distribute our film mainly to independent UK cinemas including BFI Southbank because these cinemas specialise in showing independent, classic and non English language films.













The titles named in our film titles are the two institutional logos first and then they are followed by the five actors who play the characters who are then followed by the stunt coordinator and then the cinematography and then the producer and the last film title is the director after this is shown, the real names of the characters in the film are shown when they are doing interviews. We put the titles in this order because generally in most films the Institutional logos are usually the first titles that are shown on the film screen followed by the actors and these actors and actresses are in order of how well known they are. The directors name was shown last because it is the most important role. After the directors names we added in the names of the characters because we thought it would be useful to introduce the characters to the audience watching the film.

Evaluation Question 2

How does your media product represent particular social groups

Our media product shows a representation of gender through are male and female characters because are male characters are stereopyical because they are shown as strong and powerful by working in the army and carrying guns that they can use, the character shown to the left follows the stereotype by speaking assertively and acting confidently.

Our media product shows that women are represented non stereotpically because we show them in the army acting powerful and dominant and these are media stereotypes that you would associate with masculinity and not femininity. Also in our film the women is the corporal and the leader of this small group which is non stereotypical because it would usually be the man who would be leading.


The representation of age is shown in our film opening because it starts following some young soldiers showing both there maturity and there immaturity. This is shown in the film opening through some of their answers to the questions that the interviwer is giving. Our story is told from this small groups perspective and throughout the film it is narrated by the character following this small group called David Attenbro.

Evaluation Question 1

In what ways do your media product use, develop or challenge forms and conventions of real media products

Our film incorporates the generic conventions of our genre which is mockumentary because there are mockumentary generic conventions such as the dialogue being used which is adding comedy into the scene, another generic convention of mockumentary is that the viewer will know that this a comedic documentary when they first see the opening of the film. There will be interviews in the film that are light hearted and comedic. We have used these generic conventions of mockumentaries in our film because in the image to the left we used the transition fade in and out to show everyone laughing already showing that this is not going to be a serious documentary because it is a mockumentary. We have also used another generic convention of mockumentaries and that is to have an interview during the film opening and this is where we introduce the four characters who are in this squad and we show this during the last part of our film where the characters are answering some questions.

Our film titles are quite different to what most other film opening titles would be like because in our film our director comes halfway through the title sequence after the names of the characters and the rest of the staff are introduce but after the name of the director is shown, the actual names of the characters and their rank are shown on the screen.  




Most mockumentaries start with some small text like the two examples shown which are What We Do In The Shadows and Tropic Thunder but are film opening is different because at the start of our film opening we show each of our characters through the use of the transition called fade in and out.

My own institutional logo for our production company

My own institutional logo for our production company

This my own institutional logo I created for our production company, it is a suit and a tie with the name the of the production company suit and tie productions around the top of it.

Research on institutional logos

Research on institutional logos

With a mainstream institutional logo you expect to see the logo moving around the screen with a world famous name but with an independent institutional logo you would expect to see a logo just appear on the screen and then disappear again because mainstream institutions like Universal have more money than independent institutions such as Warp Films.

The difference between the two institutional logos is that the mainstream logo is moving around the screen and the independent logo is just staying still in the middle of the screen. The independent logo is just white text on a black screen whereas the mainstream logo has the whole world on it.

This will help me when it comes to making my own film opening because it shows me what independent and mainstream institutional logos look like and what are one will have to be like.