Film Openings and Audiences
Film openings could attract audiences by using two theories, the first theory is the hypodermic needle theory which is where the media has a direct and very powerful effect on its audiences.
A famous example of the hypodermic needle theory is when Orson Wells was reading the War Of The Worlds and he was interrupted by a news bulletin claiming that Earth was being attacked by martians and that their landing point was Grover's Mill, New Jersey and this caused mass hysteria.
Film openings could also attract audiences by using the second theory which is the uses and gratification theory and this is different to the hypodermic needle theory because it assumes that the audience are not passive and that they take an active role in putting media into their own lives.
For example people may watch the Indiana Jones franchise because they want to escape what is going on in their life and join in the Indiana Jones world and enjoy it.
This will help me when it comes to making my own film opening because it shows me the two main audience theories I could use in my film opening.
A famous example of the hypodermic needle theory is when Orson Wells was reading the War Of The Worlds and he was interrupted by a news bulletin claiming that Earth was being attacked by martians and that their landing point was Grover's Mill, New Jersey and this caused mass hysteria.
Film openings could also attract audiences by using the second theory which is the uses and gratification theory and this is different to the hypodermic needle theory because it assumes that the audience are not passive and that they take an active role in putting media into their own lives.
For example people may watch the Indiana Jones franchise because they want to escape what is going on in their life and join in the Indiana Jones world and enjoy it.
This will help me when it comes to making my own film opening because it shows me the two main audience theories I could use in my film opening.
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